UK · Market Research · Brand Platform
WeAreWay
Startup boosting the goods delivery from abroad via travelers, with a challenge to identify goods categories profitable for a market entry.
Market Research
To identify products and profitable goods categories relevant to a market entry.
With deep market trend analysis specific to the international delivery market, we've developed a product catalog encompassing over 1,300 carefully selected niche brands. Key to our strategy was a focused analysis of pricing, through which we identified the most profitable product categories for WeAreWay's market entry.
Brand Platform
To identify its brand and communication strategy in the competitive delivery market.
We conducted a competitive analysis and developed a clear positioning and communication strategy for WeAreWay, tailored for social media and PR channels. This strategic foundation enabled the brand to effectively start engaging with its target audience.