Strategy · · 6 min
How to enter a new market without burning the budget
A practical guide to market-entry research: the questions to answer first, what desk research can and can't tell you, and how to decide with a threshold instead of a feeling.
Blog
Field notes from our strategy, finance, and AI work — written to be applied, not admired.
AI · · 5 min
Where AI actually pays off in a growing business (and where it doesn't)
A practical way to find AI-shaped work in your company: map processes before tools, look for three signals, and avoid automating chaos. From our AI consulting practice.
Transformation · · 5 min
Transformation without the drama: entering a new niche as an established company
How established companies enter adjacent niches without betting the business: research the niche like an outsider, reposition before rebuilding, and sequence the moves.