Bulgaria · Expansion Strategy
EKOMILK
Starter cultures production for dairy products going for identifying the most viable markets to expand its product line internationally.
Challenge
To identify the most viable markets to expand its product line internationally.
Solution
We conducted a global market research of starter cultures production for dairy products, that enabled us to identify 5 key regions for company product export. Expansion strategy included consumer taste preferences, market forecasts and barriers, strategically aligning EKOMILK to expand with market demand and feasibility.
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